Website marketing

You have created your website but something is missing… Customers don’t just come to your website because you are online. You need to not only appeal to potential customers but also be available for their selection (vs. your competitor.) Marketing dollars are probably the most important dollars you will ever spend.


The most important tool at your disposal to make sales is your website and unfortunately, it is not easy to get people to come to your site. It is not surprising to learn that majority of your customers are going to come from a search engine. After all, how are they going to know you are online without first searching for you? So, you need to get listed and you need to rank high. There are basically two ways you can achieve this goal: you can pay for artificial advertising placements on Google or Yahoo (or similar services). This is a great option if you are not willing to spend the time and money on Search Engine Optimization. There is only one problem: this is going to cost you a lot of money in the long run.

Aside from paying for great placement in search results, you will need to optimize your site to rank high. This is not easy and unfortunately there are no guarantees either. There are many factors that can influence your results and not all of those factors are under your control.

If you have already spent money on SEO, there is no need to do it again. Most SEO advisers use the same techniques and beware of people who promise you the moon. SEO isn’t an exact science where by fixing a simple page you end up ranking 1st for the rest of your company’s life. Instead, SEO is a tool that is going to probably make your site more visible (as it makes your site a better communicator with search engines.)

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Pricing and Packages

No. of pages optimized	up to 10	11-20	21-50	greater than 51
Free code optimization	included	included	included	included
timeframe	3-5 business days	5-10 business days	11-20 business days	varies
Price	$895	$1295	$1995	varies